Adam And Eve Asekkeḍ n wučči sɣur Antonia Skaraki

Adam And Eve Asekkeḍ n wučči sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2025

Adam And Eve Asekkeḍ n wučči

sɣur Antonia Skaraki

Amsaɣ: A|S Strategy, Branding & Communication

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

29,396

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #163788

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Adam And Eve Asekkeḍ n wučči

Asekkeḍ-agi yesdukel s tifses tikkest, taẓuri d laṣel. Yettwahudd-d seg tqesiṭ tafransist d Udisey n Homer, yettmuddu lḥurma i laṣel aqdim n uzemẓeẓ n ibeǧǧen s tafukt. Tunṭiwin tibaṭaniyin tiqburin d-ttaǧǧant deg wul tasertit n usnirem d tifin, sduklen taẓuri d tussna deg usmekti i imedlisen n imessaweḍen iqburin. Afeṣṣel-agi yesseḥbiber aṭṭas n ugama d tifses tawelmant, yesnulfuy azday agsus gar umezruy, ayla d teẓuri n uḥfaḍ. Asekkeḍ-agi yesnifel agummu afessas ɣer teqsiṭ n tihiḍ, taẓuri d laṣel.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Adam And Eve Asekkeḍ n wučči d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Adam And Eve Asekkeḍ n wučči ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Tigejdiwin & Akemmus: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tibzimin: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Tasnakta n Ufares: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Asewḥel n Usnulfu: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Anadi: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Aseḥbiber: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Tanzagt n Usenfar: The project started in January and finished in August. It hit the US markets in September.
Tanila n Umahil: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.