Infinite Borders Tamagit n Tnamka sɣur Netease Games Art Design Center d anerbaz yettwaqadren meqqren n 2025 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
DdhebUnuɣ· 2025
Infinite Borders Tamagit n Tnamka
sɣur Netease Games Art Design Center
Amsaɣ: NetEase Games
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #162820Afeṣṣel
Ɣef Infinite Borders Tamagit n Tnamka
Infinite Borders d tamagit n tnamka i wurar n tsertit yersen deg tallit n Kraḍ Tgeldiwin. Udlif n tnamka yekka-d seg isekkilen imesnalen n yisem akked seg unamek n uzrar n imrebbaɛen n wurar n tsertit. Aberkan, azeggaɣ d umellal, ini yettwassnen aṭas deg tallit n Tgelda n Han, ttwasqedcen d initen igejdanen. Iceṭṭiḍen n tira s tḥanast yeslugnen qeddcen d iferdisen n tallalt. Tasnasekkilt tatrart tessemday anagraw amẓri yeslugnen d usdid. Afeṣṣel yettwasnas ɣef laficiyat timḍanin, igdilen n ugrudem n useqdac akked yiferdisen yettwasiglen, yerna yezmer ad yettwasemɣer ɣef waṭas n yiberdan n uselɣu s tuṭṭfa n temlellit tamẓrit.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Infinite Borders Tamagit n Tnamka d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Infinite Borders Tamagit n Tnamka ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Tigejdiwin & Akemmus
- -
- Tibzimin
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Tasnakta n Ufares
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Asewḥel n Usnulfu
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Anadi
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Aseḥbiber
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Tanzagt n Usenfar
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Tanila n Umahil
- -
- Igmamen n Terbaɛt
- Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong - Imsuren n Tugniwin
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
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