Extra Melty Upgrade Aqeddac n Nɛnaɛ sɣur ShinyBay Design d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2024
Extra Melty Upgrade Aqeddac n Nɛnaɛ
sɣur ShinyBay Design
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #160786Afeṣṣel
Ɣef Extra Melty Upgrade Aqeddac n Nɛnaɛ
Tarbaɛt n usfeṣli txeddem ɣef tikti n wadfel yettwaḍebbren, i yettmettilen tazmert n ufaris deg ukkis n ccɣel. Tettwasuter twizi n yiferdisen n tmeṛkant yettwassnen am alugu EXTRA d swoosh, ihi tarbaɛt n usfeṣli tessenfel s umeẓri swoosh ɣer yiwet n tberkant n ski akken ad tebnu yiwet n temlit anda tmellit n kartun tzemreḍ ad tefsus, i yettrarrfan asentel. Yettban dakken agummu ur d-yettekka ara kan d talqimt n usṭum, maca d yiwet n tfelwit n adfel tusligt, ayen yemmen taqsiṭ. Yettwasɣan akken akud n uḍemmeɛ n nɛnaɛ ad d-yawi tirmit am tin n ski deg yimi d deg uqerru n yimesteɛmalen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Extra Melty Upgrade Aqeddac n Nɛnaɛ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Extra Melty Upgrade Aqeddac n Nɛnaɛ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Extra Melty Upgrade Aqeddac n Nɛnaɛ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tibzimin
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Asewḥel n Usnulfu
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Aseḥbiber
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Tanzagt n Usenfar
- 6 months in Shanghai,China
- Imsuren n Tugniwin
- ShinyBay Design
Yettwaxellṣen
Snirem Seld Designers.org
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