Viennart Academy Tamaghra tazirawt sɣur Yunzi Liu

Viennart Academy Tamaghra tazirawt sɣur Yunzi Liu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

LbrunzAselɣu· 2024

Viennart Academy Tamaghra tazirawt

sɣur Yunzi Liu

Amsaɣ: ViennART Academy

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu

82,012

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #160261

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Viennart Academy Tamaghra tazirawt

ViennArt Academy, tasdawit n tẓuri tamaynut i yezgan di Vienna, USA, tesseddu tagrawla tusridt gar tiẓuriwin tiqburin d tebratin titrarin deg usileɣ n timaghra-is taleggwaqt. Alugu-a amzizay, yettwaxdem s tefses i wakken ad yesken isekkilen imezwura VAA, yettekki d tameddurt i uziraz aɣezfan n tẓuri iman-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Viennart Academy Tamaghra tazirawt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Viennart Academy Tamaghra tazirawt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Viennart Academy Tamaghra tazirawt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: ViennART Academy is an emerging art high school located in Vienna, US. The visual identity design for ViennART Academy is a fusion of tradition and innovation. The logo is a reflective interpretation of VAA, symbolizing that art is a reflection of life. Solid and outlined shapes represent light and shadow in studio art. Parallelogram repetition underscores dynamism, echoing the academy's ethos of creativity and growth.
Tigejdiwin & Akemmus: The primary logo must be displayed with a minimum width of 1 inch in all designs. For smaller applications, secondary logos and logo symbols will be utilized. A padding, as indicated in optional image #1, must surround the logo. The booklet dimensions adhere to A4 standards.
Tibzimin: visual identity, logo design, booklet design, website design, marketing materials, graphic design, visual communication, branding
Tasnakta n Ufares: The design journey commenced with 20 hand-drawn sketches, iteratively refined through stakeholder collaboration to 8 potential logos. These were meticulously digitized using Adobe Illustrator, culminating in the final selection. Mockups were crafted in Photoshop, while Wix facilitated website realization, and InDesign was employed for booklet design. The process integrated traditional sketching with digital tools, ensuring meticulous attention to detail and stakeholder satisfaction.
Asewḥel n Usnulfu: The project encountered hurdles starting with naming due to trademark application rejections. Logo development posed another challenge - deciding between full name or initials. We chose simplicity with VAA to differentiate from VA. Design-wise, the sharp corners of parallelograms seemed aggressive, so I adjusted angles in the booklet design for brand recognition and softer visual appeal. External factors like trademark laws and internal considerations like brand differentiation influenced decisions, shaping the project's trajectory.
Anadi: In response to stakeholder input, we opted for a geometric logo to ensure clarity. Insights emphasized the need for concise website information. The signature parallelogram strengthens our visual identity in the booklet and other visual designs, enhancing brand recognition.
Aseḥbiber: The project draws inspiration from the symmetry of V and A, embodying art as life's reflection. The play of light and shadow, pivotal in all art forms, informs the design ethos. Motivated by art's depth and resonance, the logo captures the essence of ViennART Academy's vision, a harmonious blend of tradition and innovation.
Tanzagt n Usenfar: This project started in August 2023 and finished in February 2024. The website was published in September 2023. Print outs are currently under printing. This school location is in Vienna, Virginia, United States.
Tanila n Umahil: ViennART Academy's visual identity features geometric shapes representing "VAA" for Vienna Art and Academy. The simplicity aids understanding and promotion. The repetitive parallelogram reinforces the logo's impact, ensuring it's memorable and recognizable. This design resonates with our core values and facilitates effective communication.
Imsuren n Tugniwin: The images licenses are updated as a pdf document.