Chilled Milk Carton Aqarṭun sɣur Kazuo Fukushima and Haruka Takeuchi

Chilled Milk Carton Aqarṭun sɣur Kazuo Fukushima and Haruka Takeuchi d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Chilled Milk Carton Aqarṭun

sɣur Kazuo Fukushima and Haruka Takeuchi

Amsaɣ: Meiji China Investment Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

16,969

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159694

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Chilled Milk Carton Aqarṭun

Akken ad tnafas di usuq ageldan n ulvu di Ccinwa, tatiknulujit taywatt texleq ulvu n tɣara i tlawin seg 30 ar 50 n yiseggasen, yesseḥbir 100% n ulvu azuran s tatiknulujit n usseḥbi ara yeglen imnuten i warram agezzfan. Asenfar-a yales-d awal n uqemmuc n ulvu, yeddukel asnulfu akked tɣara tajapunit akked warram ageldan. Ini amejbun n uqemmuc yettemyez azref, yettwaǧǧaz s umellaḥ akked wureɣ i ccbaḥa d tɣara, ayen yettraǧun tamhelt ad tuɣal d tamaynut ur tettu ara.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Chilled Milk Carton Aqarṭun d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Chilled Milk Carton Aqarṭun ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Chilled Milk Carton Aqarṭun yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Tigejdiwin & Akemmus: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Tibzimin: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tasnakta n Ufares: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Asewḥel n Usnulfu: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Anadi: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Aseḥbiber: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Tanzagt n Usenfar: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tanila n Umahil: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Ibrivan: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Igmamen n Terbaɛt: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Imsuren n Tugniwin: Photographer: Zhu Jie