Chilled Milk Akemmus sɣur Kazuo Fukushima and Aya Tanaka

Chilled Milk Akemmus sɣur Kazuo Fukushima and Aya Tanaka d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Chilled Milk Akemmus

sɣur Kazuo Fukushima and Aya Tanaka

Amsaɣ: Meiji China Investment Co.,Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

16,322

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159679

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Chilled Milk Akemmus

Yettɛeggiden tilawin ticinwatin timezgawin, aɣi n teftilt n ufirsas aleqqay yettwasseḥbiber s tiwitiyin tijabuniyin yettwaselkem akken ad d-yessekti asmekti. Yettwaxdem s 50% n uɣi azewzen, yettmuddu-d azuzel aḥeqqan gar tẓeḍwa d tasemẓi i wid yesɛan gar 20 ar 39 n yiseggasen. Afaris-agi yesɛa akemmus n uẓuri, agemman, i yesseqdacen taflest n tefṛanin tijabuniyin. Iɣunac-is, s ugilal amellal d tugniwin n teftilt tideqiyin, yezga ad yefk tarmit n yiger n teftilt tesrewti, yessemlaggen-d tazayezt d ufares.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Chilled Milk Akemmus d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Chilled Milk Akemmus ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Chilled Milk Akemmus yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Tigejdiwin & Akemmus: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Tibzimin: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Tasnakta n Ufares: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Asewḥel n Usnulfu: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Anadi: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Aseḥbiber: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Tanzagt n Usenfar: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Tanila n Umahil: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Ibrivan: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Igmamen n Terbaɛt: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Imsuren n Tugniwin: Photographer: Zhu Jie