Eastroc Amla Juice Tawlaft n Lqecc n Tissit sɣur Guangzhou ID Advertising Co.,Ltd

Eastroc Amla Juice Tawlaft n Lqecc n Tissit sɣur Guangzhou ID Advertising Co.,Ltd d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2024

Eastroc Amla Juice Tawlaft n Lqecc n Tissit

sɣur Guangzhou ID Advertising Co.,Ltd

Amsaɣ: Guangzhou ID Advertising Co.,Ltd

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

14,081

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159061

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Eastroc Amla Juice Tawlaft n Lqecc n Tissit

Aḍris n Wedlis: Eastroc Amla Juice d asuneɣ n lqecc i yiyyig n lfakya. Lqecc-agi yeṭṭef-it ini azegzaw ifsusen i d-yesmektayen ini n tnaslit n amla akked lfayda-ines deg uzizdeg n uqemmuc akked usnerni n usidem. Tlata n tneqqiḍin ttwaselḍent deg umuɣ ur nferru ɣef uɣecrur n taqerɛet akked ukarton akken ad snerni tafuɣalt tamuqrant deg ubrag. Tugniwin imɣuranen n amla ttwaseḍfarent seg yiwet ɣer tayeḍ deg tsekla i wakken ad jebdent tamuɣli akked wakken ad d-mlent azal ameqqran n uqarru n lfakya deg tissit. Tissit-agi tettwaččar deg taqerɛet n PET tazɣert, s tsekla ummiden i d-yettwaseɣlin s asebbaḍ ur nxessar ara tamdint.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Eastroc Amla Juice Tawlaft n Lqecc n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Eastroc Amla Juice Tawlaft n Lqecc n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Tigejdiwin & Akemmus: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tibzimin: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Tasnakta n Ufares: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Asewḥel n Usnulfu: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Anadi: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Aseḥbiber: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Tanzagt n Usenfar: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Tanila n Umahil: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Igmamen n Terbaɛt: Yilin Lu, Zijun Liu,Jianchao Chen