Aquetha Asemsel n Sake sɣur Tacto Inc. d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2024

Aquetha Asemsel n Sake

sɣur Tacto Inc.

Amsaɣ: Tacto Inc

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

32,172

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #158293

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Aquetha Asemsel n Sake

Aquetha d afeṣṣel n usemsel akked tmatart i sake n Japun yettwassnen s uqdim-is. Taqerɛet tettwaxdem s ufus sɣur unaẓur n uẓaru azegzaw (lǧaǧ), yerna talɣa-s tettwasers s tezmert n usidder n lqaɛa, ayen i s-yefkan tawuri d tamdewwart s wudem agaman i d-yesmektayen aɛeddi n wakud. Talɣa-agi tamdewwart tettalel daɣen aqdim aleggaɣ n sake mbeɛd asemsel deg teqerɛet. Tibzimin tifrawanin ttwaxedment s usiggez war midad (letterpress ilem) iwakken ad d-sbeggnent ṣṣifa tafrawant n uqdim deg tesmuḍi n ugris. Asenduq n beṛṛa aḥerfi ɣur-s yiwet n tuɣmest gar tduli d tfekka iwakken ad d-yessken abrid n wakud n uqdim. Afeṣṣel-agi yesskan-d sake aqdim am yiwet n tẓuri, mačči am uselɣas amagnu.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Aquetha Asemsel n Sake d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Aquetha Asemsel n Sake ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
Tigejdiwin & Akemmus: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Tibzimin: Packaging, Product Design, Website
Tasnakta n Ufares: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Asewḥel n Usnulfu: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Aseḥbiber: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Tanzagt n Usenfar: 2months, Tokyo, Japan
Tanila n Umahil: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Igmamen n Terbaɛt: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Imsuren n Tugniwin: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima