Moon and Chess Aẓekka n Waggur sɣur Chen Di and Sun Sheng d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2024
Moon and Chess Aẓekka n Waggur
Amsaɣ: Jiangsu Huani Cultural and Creative Group Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #156458Afeṣṣel
Ɣef Moon and Chess Aẓekka n Waggur
Aẓekka n Waggur d asendal n tqecwalt n waggur i d-yettwaxelqen i Tmeɣra n Talyawin (Mid-Autumn Festival). Asendal-agi ijmeɛ-d tugniwin n ucengu achinwa Prosperous Suzhou akked yidles n chess. Ini alemmas d azegzaw, yettemmid-it wurɣu, izirig ismala akked ugetsu ufrin s telqey. Aẓekka azawway yettferfer-d d tabla, aẓekka agensan ad ittwasers sennig-s i wesqad n latay. Ma nsniref-d wudem n tabla, ad d-iban-d chess board, anida zemren ad ttwaseknasen yijgan n chess i uceqqir. Isafaren yellan zemren ad ttuɛiwden akked usuffeg n waman i teṣṣebba deg unekcum n uɣenǧa. Aẓekka-yagi yesɛa lqed n 30 x 20 x 5 santimitr.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Moon and Chess Aẓekka n Waggur d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Moon and Chess Aẓekka n Waggur ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Tigejdiwin & Akemmus
- Length:30cm
Width:20cm
Height:5cm - Tibzimin
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Tasnakta n Ufares
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Asewḥel n Usnulfu
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Anadi
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Aseḥbiber
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Tanzagt n Usenfar
- Time: 20230601-20230920
Address: Suzhou - Tanila n Umahil
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Ibrivan
- none
- Igmamen n Terbaɛt
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Imsuren n Tugniwin
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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