Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig sɣur Xiao Ma Song Strategic Consulting d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2024
Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig
sɣur Xiao Ma Song Strategic Consulting
Amsaɣ: Xiao Ma Song Strategic Consulting Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #154451Afeṣṣel
Ɣef Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig
Aḍris n Tektabt: Wow Long Rice Crust d asnifel n uslellu i wučči aqbuṛ ačini n Ṣin i d-ittwaxedmen s yiṛẓ n wečč. Asnifel-agi yerra-d ɣef wugur n usemgired gar yefrayen akked tugna taqbuṛt n imasiyen deg wagi n taggayt n wučči. Aslellu yesken-d amgay azzayri n tarixt n Ṣin Zhuge Liang, i s-d yewwi isem-is n uzaddig s wudem aḍehhak n wusar. Udem yettwazuxxen d wawal-nni yettwabedren "Wow" ttwaliɣ-d ɣef wagerruy n uslig n wučči. Isem n umasal Wo Long yettwaselki ɣer Wow Long. Tullisin s tewlafin akked tuɣmisin n ufran ttwarnan-d wway gar-asen akken ad jebden imsaɣen imecṭaḥ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Wow Long Rice Crust Tawuri Tagejdant: Aslellu n Wučči Uslig yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
- Tigejdiwin & Akemmus
- 220mmX50mmX320mm
- Tibzimin
- Chinese,Wowlong,Rice,Crust
- Tasnakta n Ufares
- With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
- Asewḥel n Usnulfu
- How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
- Anadi
- Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance. - Aseḥbiber
- The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
- Tanzagt n Usenfar
- The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
- Tanila n Umahil
- we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
- Igmamen n Terbaɛt
- Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan - Imsuren n Tugniwin
- Illustrator :Wang Dianhe
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