Travel Buddy Urar n Iminig sɣur Stefan Maier-Wimmer d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
UzzalAselɣu· 2024
Travel Buddy Urar n Iminig
sɣur Stefan Maier-Wimmer
Amsaɣ: Holidayextras.de
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #153173Afeṣṣel
Ɣef Travel Buddy Urar n Iminig
Travel Buddy d leɛb udmawan i d-yesbeggnen s tfeččar tifaras n Holiday Extras. Amaḍal n wurar s parallax yettmuddu tarmit n wuddu aẓidan i yimurazen. Deg udur n umdakkel n wuddu, imurazen ttaǧǧan-d sin yimdukkal deg uheggi n tezmert-nsen, s umuddu n yisental i yiwet n tṛuḥ yemṣadan. Isental-a ttawin-d ɣer yiḍḍan n tewsit n wuddu s sseḥla, ideg ara d-ttumlilt yiman-ik amek i tettmudduḍ deg tezmert. S usnirem n tegmert n yifarisen, imurazen ttawin-d tismilin ɣef tismenyifin-nsen n wuddu.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Travel Buddy Urar n Iminig d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Travel Buddy Urar n Iminig ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
- Tigejdiwin & Akemmus
- As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
- Tibzimin
- Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
- Tasnakta n Ufares
- In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
- Asewḥel n Usnulfu
- The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
- Aseḥbiber
- Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
- Tanzagt n Usenfar
- The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
- Tanila n Umahil
- The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
- Igmamen n Terbaɛt
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel
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