Westlake Impression Asnas n Taɣult n Ubadu sɣur Chao Yang

Westlake Impression Asnas n Taɣult n Ubadu sɣur Chao Yang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2023

Westlake Impression Asnas n Taɣult n Ubadu

sɣur Chao Yang

Amsaɣ: Zhejiang University of Finance & Economics

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

10,154

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150340

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Westlake Impression Asnas n Taɣult n Ubadu

Westlake Impression d asnas n taɣult n ubadu i d-ihegga i tkebbanit n zzin n tẓuri n uskar deg Hangzhou, tamurt n Sin. Askar-agi ittwaskar ɣef umkan aduri i d-ittwaɣzen azal n mraw isantimitren ddaw wudem n Westlake, s waglagal-nni s yiman-is d agilal. Asnas-agi yeṭṭafar tarrayt tamfaṛeqt. Ulac alugam yettwaselken ɣer wammas n tmatart tamagant. Deg wemḍiq-is, d anagraw n igrawen ijerraḍen i d-isbedden asnas-agi s tegmatt. Adurar aduri d asfaylu n usider n yidles adaɣlan d-ttwaḥsaben d ixemmumen imenza n tmuɣli. Iswi d asǧehed n tmatart tamagant n tkebbanit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Westlake Impression Asnas n Taɣult n Ubadu d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Westlake Impression Asnas n Taɣult n Ubadu ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: "Impression West Lake" is a performing arts brand. In 2016, entrusted by the Ministry of Foreign Affairs, the G20 Hangzhou Summit designed and arranged a performance of Hangzhou, which was highly praised by the heads of 20 countries.
In this project, the design team tried to make a set of VI without logo. A decentralized design method is proposed, that is, to eliminate the logo as the center of visual recognition, and turn to the system design method of forming an identity with graphic groups.
Tigejdiwin & Akemmus: Combining stage works with colorful sound and light, and combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Western and Chinese stages.
Tibzimin: Brand, Poster, Logo, West Lake, Traditional Culture
Tasnakta n Ufares: It has significantly enhanced the recognition of the brand image and customer favors. Help enterprises were selected by the State -owned Assets Supervision and Administration Commission of the State Council of the People's Republic of China to release the "Typical Cases of 100 State -owned Enterprise Brands in 2021", including only 31 local state -owned enterprises, 2 Zhejiang Province; Recommended and used as a monthly review case; dynamic performing arts video was reprinted by multiple design numbers and video numbers.
Asewḥel n Usnulfu: After investigation, we found that the most impressive of the brand was a square stage hidden in the waters of the West Lake. When the lights were secret, the actors jumped with the music on the mirror -like lake and jumped with the music of "Liang Zhu" and the "Swan Lake" performed by the Ballet's performance. A total of ten actors of the performance were completed on the water, which was significantly different from the real product.
Anadi: "Impression West Lake" is not only a performing arts company but also a real landscape performance created by the "Iron Triangle" team of directors Zhang Yimou, Wang Chaoge and Fan Yue. It has performed 3,000 performances in total and received 2.9 million audiences. In 2016, entrusted by the Ministry of Foreign Affairs of the People's Republic of China, the original performance "Impression of the West Lake" was revised into "The Most Reminiscence of Hangzhou", and performed as a project of the G20 Hangzhou Summit. The first performance was highly praised by the heads of 20 countries. The performance was broadcast live on the Internet and on television and gained worldwide attention. From May to December 2017, nearly 400,000 visitors were received, with an average attendance rate of more than 80%, of which more than 20% were overseas visitors, and sales hit a record high. "Impression West Lake" has also started a new journey towards international development from the original local tourism.
Aseḥbiber: The performance is a live performance with the West Lake as the background. The cultural and artistic performance blending the East and the West is held on a square stage about 10cm below the water surface of the West Lake. The square stage and the window for urban cultural promotion became the main concept of my design.
Tanzagt n Usenfar: The project starts in Hangzhou in August 2020, in Hangzhou in February 2021 and will be presented in Hangzhou in April 2022.
Tanila n Umahil: Combining stage works with colourful sound and light, combining the stage with reflections in the water to produce a unique visual art effect, the weaving of the Chinese and Western stages.