Naked Nature Taɣella n Usemmer sɣur Angela Spindler

Naked Nature Taɣella n Usemmer sɣur Angela Spindler d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Naked Nature Taɣella n Usemmer

sɣur Angela Spindler

Amsaɣ: Depot Creative

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

18,956

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150326

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Naked Nature Taɣella n Usemmer

Naked Nature d awal i d-yettmeslayen ɣef umaḍal i yuɣalen aktar ɣer tɣamsa n twennaḍt. Asmihel yesnulfa-d tasɣunt n usunfu d umeslay i tneɛruft akked isniflen n ukaraw meṛṛa. Lemṭaɛem n tneɛruft ttwabedrent-d s tira tameqqrant, tuṛarent, i d-yettwarsmen s ufus tettnaɣen seg ukaraw, d tamemlit n lemṭaɛem i yellan daxel ur nezmir ara a ten-nḥabs. Tutlayt n tneɛruft d tin n turar, d tideț am akken i d-yella ukaraw. Taɣara tagejdant n teɣella d-yettwaseknen deg iselkinen-is n tkemmelt, s useqdec n ukaraw izemren ad yuɣal d lemrar deg uxxam. SRT-n ttwasiggzen s CMYK s ini n yeɣli yiwen d uberniš n waman s tesirt ɣef wayen akk.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Naked Nature Taɣella n Usemmer d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Naked Nature Taɣella n Usemmer ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Naked Nature Taɣella n Usemmer yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Tigejdiwin & Akemmus: Compostable rewind (@home)
Tibzimin: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Tasnakta n Ufares: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Asewḥel n Usnulfu: Securing vibrant colours on an uncoated compostable stock
Aseḥbiber: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Tanzagt n Usenfar: 12 months, Sydney Australia
Tanila n Umahil: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Igmamen n Terbaɛt: Angela Spindler, Designer /Creative Director