Evoluwe Tamagit n Tnamka sɣur Jonathan Andrade

Evoluwe Tamagit n Tnamka sɣur Jonathan Andrade d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2023

Evoluwe Tamagit n Tnamka

sɣur Jonathan Andrade

Amsaɣ: Evoluwe

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

33,894

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #149212

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Evoluwe Tamagit n Tnamka

Evoluwe d tamagit n tnamka i yettwaxedmen i tkebbanit n uwelleh deg umezlu n yimsaɣen. Tamagit-a tesseqdac isekkilen imezwura E akked W iwakken ad tessken tamhaza yettwabḍan yerna yettkemmilen. Azamul yebna seg tlata talɣiwin tunzigin i yettmeslayen ɣef tlata tarrayin n ubrid n uwelleh. Amkuẓ yettmettil tallit ideg ttwafehment tuttriwin n umsaɣ. Talɣa tis snat ɣur-s yiwet n tɣemmert tunneḍt, tessken tazwara n ubeddel. Talɣa tis tlata ɣur-s snat n tɣemmar tunneḍin, tessken tamhaza yekfan. Assaɣ awraɣ yewwi abrid n lebni, yeǧǧa tamagit ad teqqim tettemcabi deg yisemliyen umḍinen akked wid yettwasiggzen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Evoluwe Tamagit n Tnamka d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Evoluwe Tamagit n Tnamka ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Tigejdiwin & Akemmus: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tibzimin: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Tasnakta n Ufares: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Asewḥel n Usnulfu: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Anadi: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Aseḥbiber: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Tanzagt n Usenfar: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Tanila n Umahil: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.