Ride on the Right Track Tawwurt n Uɛeggal Amellal sɣur Tai Yuan Chiou and Chien Chun Feng d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2023
Ride on the Right Track Tawwurt n Uɛeggal Amellal
sɣur Tai Yuan Chiou and Chien Chun Feng
Amsaɣ: Momentum Bikes
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #149139Afeṣṣel
Ɣef Ride on the Right Track Tawwurt n Uɛeggal Amellal
Ride on the Right Track d takanpayt n imedyaten inmettiyen i d-yettwarnan i yiwen n usebbaḍu n tazzalt-uḍar (bicycle) akken ad iɛiwen ɣef tikliwin yal ass yeqqnen ɣer twennaḍt. Takampayt-a tesseqdac tugniwin n tnaḍt tudrant, tanila n ini azegzaw, tugniwin ipwafernen ɣef teẓurin d yizuran, akked yizen amsilan iwakken ad yeǧǧ afeggag ɣef twennaḍt d aḍris i wulac uɣelluy. Agbur yeqqen ɣer isallen n usefher (infographic) yesseḍsan, tisura n tqisssin i Instagram akked Facebook, tadyant n uskan srid (live stream) akked usizdeg n imedyaten inmettiyen. Ttusshedd tikliwin n unaway izegzawen d tfellaḥt tanmettit s tikliwin timeẓyanin, wid iswehmen. Iswi d tabadut n usutel yettwabnan seg tikliwin n yal ass.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Ride on the Right Track Tawwurt n Uɛeggal Amellal d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Ride on the Right Track Tawwurt n Uɛeggal Amellal ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Ride on the Right Track Tawwurt n Uɛeggal Amellal yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Tigejdiwin & Akemmus
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Tibzimin
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Tasnakta n Ufares
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Asewḥel n Usnulfu
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Anadi
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Aseḥbiber
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Tanzagt n Usenfar
- The project started in April and ended in May 2022 in North America and Europe.
- Tanila n Umahil
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Ibrivan
- Copyrights belong to Momentum Bike, 2023.
- Igmamen n Terbaɛt
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Imsuren n Tugniwin
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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