Cycling for a Better Future Asnas n Teywalt Tanmegwlant sɣur Chris Chung, Chien Chun Feng and Chun Yu

Cycling for a Better Future Asnas n Teywalt Tanmegwlant sɣur Chris Chung, Chien Chun Feng and Chun Yu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2024

Cycling for a Better Future Asnas n Teywalt Tanmegwlant

sɣur Chris Chung, Chien Chun Feng and Chun Yu

Amsaɣ: Giant Group

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

15,249

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #149127

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cycling for a Better Future Asnas n Teywalt Tanmegwlant

Cycling for a Better Future d asnas n teywalt tanmegwlant i d-ittwaxedmen i tsertit n twenza tadamsant, tanmettit d tunuɣt n Giant Group. Tasertit-a tessemlil aṭas n yigduden n uwezzif ɣer sin idurar (three pillars) i d-yezzin ɣer wazal n twenza, tandukli d usdukel anmettan. Ini-agi n yiniten ibararen d tugniwin timdukklin timnayin ara d-yeğğinent seg yifer n tqecwalt (bicycle) sfeṣlent tutlayt tudmawant n uslakan. Asnas-a yettwasnas ɣef isebtar n usmel web, ilugan n tsuqqilt tudmawant, adlis n tsuqqilt (brand booklet), tugniwin-uslugen (infographics) akked tugniwin n imedyaten inmettanen. Iswi d tuɣalin ɣer teywalt tazrurant d aṭas n win yesteqsayen imgarraden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Cycling for a Better Future Asnas n Teywalt Tanmegwlant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cycling for a Better Future Asnas n Teywalt Tanmegwlant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cycling for a Better Future Asnas n Teywalt Tanmegwlant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Tigejdiwin & Akemmus: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Tibzimin: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Tasnakta n Ufares: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Asewḥel n Usnulfu: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Anadi: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Aseḥbiber: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Tanzagt n Usenfar: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Tanila n Umahil: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Ibrivan: Copyrights belong to Giant Group, 2023.
Igmamen n Terbaɛt: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Imsuren n Tugniwin: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.