Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2023
Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac
sɣur Tiger Pan
Amsaɣ: Yunnanbaiyaogroup Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #145832Afeṣṣel
Ɣef Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac
Yunnan Baiyao d aselɣu n tuffirt i tanezduɣt n tsis n warrac. Askar n twacult d "signa" n weqjun, yettwasuffeɣ-d seg yisem n twacult, ideg "yun" yeb yehwi ad d-yini asigna. Askar-a yettban-d s wudmawen yemxalafen akken ad d-cudden ɣer leɛmar yemxalafen. Tugniwin ttwarsent s uskar n ddges n tarrawt akken ad zzuzrent ddehn n yemmaten ɣef teḥrayin n ṭṭraṭṭaqt. Tiqecwal ttwaheggant i wesbeddi uraren d unagraw, tiqecwal n tferstrawis heggant ula d tugna tameqqrant n tferstrawis mi ara ttwarnint ɣer wway gar-asent. Aselɣu-a yettwaxdem s PLA, yettferrek deg wallal n sin d ɛecṛa n wagguren.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yunnan Baiyao Aselɣu n Tuffirt n Tsis n Warrac yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Tigejdiwin & Akemmus
- Width 46mm x Depth 39mm x Height 159mm
- Tibzimin
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Tasnakta n Ufares
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Asewḥel n Usnulfu
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Anadi
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Aseḥbiber
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Tanzagt n Usenfar
- The project lasts 2 months, designed in Shenzhen
- Tanila n Umahil
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Igmamen n Terbaɛt
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Imsuren n Tugniwin
- Tiger Pan
Yettwaxellṣen
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