It Is In Your Genes Tamagit Yettuγalen sɣur Bianka Foldi and Robert Valoczi d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2023
It Is In Your Genes Tamagit Yettuγalen
sɣur Bianka Foldi and Robert Valoczi
Amsaɣ: Genecontact
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #144669Afeṣṣel
Ɣef It Is In Your Genes Tamagit Yettuγalen
Tamagit-a n tecreḍt tettwarna i yiwen umeẓlu n usentel ajini, s wayes i tzemren ad ttwafent twuriwin ɣer tqdiruyin tijiniyin izemren ad d-banen. Am teγessa n ADN, tikti n ufeṣṣel daγen tebna ɣef yiwen unagraw n tengalin, s lebɣi tingalin n Morse yettusfeṣlen s ufus, ttmettilent i yisekkilen n ugemmay. Yal awal yezmer ad yettusekned s tarrayt-a, yettarra alugu agiman d tamagit yettuγalen. Alugu-nni, yellan d isem n umsaɣ yettwarun s tengalin, yettekk-d talγa n teγessa tizwit tesnawjit n ADN. S waya i d-yettban uzaglu n umsaɣ deg tmagit, s tikti akked uskan.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
It Is In Your Genes Tamagit Yettuγalen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. It Is In Your Genes Tamagit Yettuγalen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. It Is In Your Genes Tamagit Yettuγalen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tibzimin
- dynamic brand identity, flexible brand identity, brand identity
- Tasnakta n Ufares
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Aseḥbiber
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Tanzagt n Usenfar
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Igmamen n Terbaɛt
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
Yettwaxellṣen
Snirem Seld Designers.org
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