Snow Zero Asemsegres n Tissit sɣur China Resources Snow Breweries Ltd.

Snow Zero Asemsegres n Tissit sɣur China Resources Snow Breweries Ltd. d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2023

Snow Zero Asemsegres n Tissit

sɣur China Resources Snow Breweries Ltd.

Amsaɣ: China Resources Snow Breweries

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

31,387

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144346

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Snow Zero Asemsegres n Tissit

Snow Zero d asemsegres n usemsegres i waman ijeɣɣiḍen s ukul acemma n lkul d cwiṭ n tkaluriyin. Isem Zero yettmeslay ɣef tlemmast n yiḍ, i yettwaḥsben d taggara akked tazwara ɣef tikkelt. Azamul n war-tilas yellan ɣef usemsegres yessken tikti n ukemmel. Uṭṭun 0 yettwaxdem s wallal n uzzal acuḍan s kraḍ n tsektiwin akken ad d-yesken lbenna fessusen yesseḥluluyen. Tugniwin yellan ɣef tqerɛatin ttawint-d seg yisulal n tẓuri tamezwarut n wallen akken ad d-fkent udem n yimal. Tiqerɛatin yesɛan talɣa n tmiqqit n waman zemrent ad myeqqnent imi ɣer yimi, ihi snat n tqerɛatin ad d-gent azamul amaynut n war-tilas. Ttwasqedcent tḥebbatin n aluminyum akked tqerɛatin n djaj.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Snow Zero Asemsegres n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Snow Zero Asemsegres n Tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Tigejdiwin & Akemmus: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tibzimin: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Tasnakta n Ufares: aluminum can and glass bottle
Asewḥel n Usnulfu: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Anadi: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Aseḥbiber: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Tanzagt n Usenfar: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Tanila n Umahil: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Igmamen n Terbaɛt: Dong Yan
Weixi Zhou
Yu Zhai