Half Production Tamagit n Tmecreṭ sɣur Chin Hock Cong

Half Production Tamagit n Tmecreṭ sɣur Chin Hock Cong d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Half Production Tamagit n Tmecreṭ

sɣur Chin Hock Cong

Amsaɣ: Creator Design Studio

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140291

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Half Production Tamagit n Tmecreṭ

Half Production d astuḍyu n tuneɣt d tividyugrafya. Azal ger tafat d tili d ayen i ttnadin yal tikelt. Deg wakud-nni, aya yemṣada akked tfelsuft-nsen n tudert. Aṭṭaf n uzal ger azgen d aččuṛ am akken ad teqqimeḍ d awatan u ad tkemmleḍ alemmaḍ, azal ger twuri d tmesnakt. Alugu yekka-d seg tigawt n usuffeɣ n waman. Mi ara yeččuṛ ukerkas, ulac adeg i usnerni. Tigawt n usuffeɣ n waman tban-d am wakken d ayen i nettarraẓ. Ili d awatan u kemmel alemmaḍ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Half Production Tamagit n Tmecreṭ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Half Production Tamagit n Tmecreṭ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Half Production Tamagit n Tmecreṭ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tibzimin: Branding, Graphic Design, Visual Identity
Tasnakta n Ufares: Visual Identity Design.
Asewḥel n Usnulfu: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Anadi: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Aseḥbiber: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Tanzagt n Usenfar: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Tanila n Umahil: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Ibrivan: Copyrights belong to Creator Design Studio, 2021-2022.
Igmamen n Terbaɛt: Chin Hock Cong
Imsuren n Tugniwin: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021