Transam Carriers Tanmagt n Tsuma sɣur Maksim Zinchuk

Transam Carriers Tanmagt n Tsuma sɣur Maksim Zinchuk d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Transam Carriers Tanmagt n Tsuma

sɣur Maksim Zinchuk

Amsaɣ: NUMZ Graphics

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,396

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139409

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Transam Carriers Tanmagt n Tsuma

Transam Carriers d tanmagt n tsuma i d-yettwaxedmen i tmurit n unaqqal d ulqisem yellan di Toronto, Kanada. Tanmagt-agi tebna ɣef Zubr, neɣ Azgar Uruppi, d lḥiwan n usammar n Uruppa i yettbegginen tazmert d tissas taɣ-agi tabaɣurt. Aqerru n lḥiwan-agi yettwaseddu deg tuzert taflutit, timaddit taḥerfit tettak i tmiḍelt-nni udem yugaren s wudem afessas. Awraɣ akked aberkan d ini snat n yiniten inmezlen. Aɣanib-agi yettwasnas ɣef tkeṛṛast n tmakat, asmel n web, iẓuran inmettiyen, tira n tesula, asessi akked yifecka n usessi. Timezyidin n tuzert taflutit taɣaɣent deg wugna sseknent tanmagt-agi ad tettwassen deg tmakat.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Transam Carriers Tanmagt n Tsuma d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Transam Carriers Tanmagt n Tsuma ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Transam Carriers Tanmagt n Tsuma yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Tigejdiwin & Akemmus: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tibzimin: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Tasnakta n Ufares: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Asewḥel n Usnulfu: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Anadi: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Aseḥbiber: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Tanzagt n Usenfar: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Tanila n Umahil: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Igmamen n Terbaɛt: Designer: Maksim Zinchuk
Imsuren n Tugniwin: Maxim Zinchuk, NUMZ Graphics