Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa sɣur Jiawei Wu

Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa sɣur Jiawei Wu d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa

sɣur Jiawei Wu

Amsaɣ: Jiawei Wu Design

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

11,852

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137809

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa

Meandre d taskant n taqbuct akked uṣebbaḍ i d-ttwaxedmen i yiwet n tmarka n ṛṛiḥa tabaḍnit. Isem-ines yekka-d seg wawal n tefṛansist yebɣan ad d-yini ileɣwan n wasif. Taskant tebɣa ad d-tefk tirmit n uzaḍur deg tegmert. Aɣummu yeṭṭafar talɣa n usekjer yenneḍlen, taqbuct tettwaxdem s ttejra n unju n Marikan Ugafa, yettwaḍlen s uḍfaṛ n uḥraz n ussekni n ttejra. Takarḍa n telɣut tewwi yid-es yiwet n twlaft akked uglam n tegmert tafṛansist tanezrawt i d-yesnulfan aṛwaḥ-agi. Anagraw n ṛṛiḥa-agi yesseqdac kan tiɣmiwin tibaḍniyin, tid n ttejra.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Meandre Taqbuct n Ṛṛiḥa, Aṣebbaḍ n Ṛṛiḥa yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Tigejdiwin & Akemmus: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Tibzimin: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Tasnakta n Ufares: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Asewḥel n Usnulfu: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Anadi: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Aseḥbiber: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Tanzagt n Usenfar: The project started in 2020 and finished in 2021.
Tanila n Umahil: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Ibrivan: Jiawei Wu
Igmamen n Terbaɛt: Jiawei Wu
Imsuren n Tugniwin: Design:Jiawei Wu
Photo Credits: Sonia Szostak