Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2022
Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit
sɣur PepsiCo Design and Innovation
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #137233Afeṣṣel
Ɣef Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit
Aḍris n Tektabt: Bubly Bounce d asnifel n uḥraz i waman igazlen s lkafayin. Aḥraz-agi issimɣur asagen n waman igazlen yellan yakan, ismal-d tagrumma n lkafayin war ma yekcem ɣer tutlayt tamaɣnut n tissiyin n tazmert. Initen ifazen d izuranen, ibawenen (bubbles), asirem d imeẓẓuɣen n usmi ttwaḥerzen, iwakken tabadut n tsuqit ad teqqim tefra i tmusni. Asnifel-agi issawal daɣen ɣef useqdec n sin lḍwaq deg yiwet n tissit. Anagraw-agi ittwaxleq iwakken ad iɛeǧǧeb i yimsaɣen imirenen akked wakken ad iban s wudem ifazen deg yisaraḍiyen n usaɣen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Bubly Bounce Tawuri Tagejdant: Aḥraz n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Aseḥbiber
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
Yettwaxellṣen
Snirem Seld Designers.org
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