Across Across: Aficaj sɣur Xuguang Zhu and Chao Yang

Across Across: Aficaj sɣur Xuguang Zhu and Chao Yang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2022

Across Across: Aficaj

sɣur Xuguang Zhu and Chao Yang

Amsaɣ: Zhejiang Sci-Tech University

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

41,168

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #136202

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Across Across: Aficaj

Across d aficaj i yettwaxedmen i wass n tmezgunt tumḍint yeṣṣersen ɣef tzellumt n idurar n Helan di Ṣṣin. Aficaj yettwaṭbeε ɣef uɣanib alentikular. Tugna tamezwarut tessken-d aẓamul aqbur n idurar n Helan, tayeḍ tessken-d talɣa tumḍint tatrart n uẓamul-nni. Mi ara ibeddel yiswir n usmuqel, aẓamul aqbur yekkat-it usigna ma d aẓamul umḍin d-yettban. Tugna taqburt tettwaxeddem s uxlaḍ n usmaq, atay, gelatin akked ubruri n wureɣ, i yettwasexdamen s uzuzer akken ad d-tili tegnit yecban tazrut. Across yebɣa ad iḥrez ad ibḍu yiwet n yidles aqdim yețțwahedden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Across Across: Aficaj d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Across Across: Aficaj ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Tigejdiwin & Akemmus: Poster: 1855mm*30mm*465mm
Tibzimin: Chinese tradition, internationalism, rock art, cultural relics
Tasnakta n Ufares: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Asewḥel n Usnulfu: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Anadi: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Aseḥbiber: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Tanzagt n Usenfar: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Tanila n Umahil: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Igmamen n Terbaɛt: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang