Crcrta Tamagit n tkebbanit sɣur Zilong Chen and Chao Yang

Crcrta Tamagit n tkebbanit sɣur Zilong Chen and Chao Yang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Crcrta Tamagit n tkebbanit

sɣur Zilong Chen and Chao Yang

Amsaɣ: Communication University of Zhejiang

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,052

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #135411

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Crcrta Tamagit n tkebbanit

Crcrta d tamagit n tkebbanit i yettwaxedmen i Wammas Uslig Uciniwi i Unadi ɣef Tanaḍt n Radyu akked Tiliẓri, d aḥric anaɣlaf. Alugu-agi yesdukkel tugniwin akked tira. Asuddes n yiniten yesseqdac tlata yiniten agejdanen n tiliẓri: azggaɣ, azegzaw d awraɣ (rray n tiliẓri). Tumsa n tkamirat tettwabna s tlata n tewsuɣin tigejdanin. Sin isqamuren ttilin d asafeg ɣef ismilen d wagraw yettwasqedcen deg unafag n radyu akked tiliẓri. Akaram yettili d asafeg ɣef tilya neɣ ɣef usawaḍ. Isekkilen CRCRTA ttɛeddayen seg unebdu n tugna ɣer uzelmaḍ i wazan, iwakken ad d-smektin tikti n uqeddec. Tamagit-agi ur tesɛi ara tiddi tuɣzift, tzemer ad tettwabeddel s wudem n usemḍel akked yimidyaten yemgaraden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Crcrta Tamagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Crcrta Tamagit n tkebbanit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Crcrta Tamagit n tkebbanit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Tigejdiwin & Akemmus: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tibzimin: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Tasnakta n Ufares: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Asewḥel n Usnulfu: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Anadi: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Aseḥbiber: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Tanzagt n Usenfar: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Tanila n Umahil: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Igmamen n Terbaɛt: Designer:Chen Zilong and Creative Director:Yang Chao