Ɛeddi ɣer ugbur
Science as an Emotional Trend Tafyirt n Usnubget sɣur Liubov Maximenkova

Science as an Emotional Trend Tafyirt n Usnubget sɣur Liubov Maximenkova d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan.


LbrunzAziraw· 2022

Science as an Emotional Trend Tafyirt n Usnubget

sɣur Liubov Maximenkova

Amsaɣ: Sber

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aziraw

16,363

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #134986

Initen

Afeṣṣel

Ɣef Science as an Emotional Trend Tafyirt n Usnubget

Tussna d Ammud Uslugen d ammud n tugniwin n usnubget i d-yettwaxedmen deg 2021 i usnas amutin Sberbank Online. Ammud-a yettwaxelleq i Useggas n Tussna akked Tetiknulujit deg Rrusya. Llan sin isental yettwarnan ɣer tlata: Seddaw Waman, Seg Tesnilest, akked Uzeṭṭa Uzrur. Seddaw Waman yesskan-d tugniwin i d-ttwaṭṭfen sɣur imusnawen n tudert n lebḥer. Seg Tesnilest yesskan-d ifecka yettwassnen s tugniwin n micro d macro-photography. Uzeṭṭa Uzrur yesskan-d tugniwin i d-yettwasnulfan s tmusni tarmitant. Deg yal ammud, ayen i yettwabɣan d asdukel gar tuktumt d tmusni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Science as an Emotional Trend Tafyirt n Usnubget d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Science as an Emotional Trend Tafyirt n Usnubget ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Science as an Emotional Trend Tafyirt n Usnubget yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Tigejdiwin & Akemmus
Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tibzimin
#Digital Banking, #Personalization, #Emotional Design, #app.
Tasnakta n Ufares
Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Anadi
— The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Aseḥbiber
The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Tanzagt n Usenfar
In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Tanila n Umahil
There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Igmamen n Terbaɛt
SberBank Online team
Imsuren n Tugniwin
Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.

Yettwaxellṣen

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Asnulfu Yelhan Yesra Asekṛes Ameqqran

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