Freeze Dried Asemsel n Lqahwa sɣur Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Asemsel n Lqahwa sɣur Shanghai Yuanshang Culture Communication Co., Ltd. d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2022

Freeze Dried Asemsel n Lqahwa

sɣur Shanghai Yuanshang Culture Communication Co., Ltd.

Amsaɣ: Huzhou Jinnuokang Health Technology Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

36,469

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #134719

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Freeze Dried Asemsel n Lqahwa

Freeze Dried d asemsel n lqahwa i d-yettwaxedmen i yimsaɣen ilemẓiyen. Asemsel-a yesdukkel udem atrar akked yiferdisen n yidles aqbur n Ccinwa. Tikti tamaẓrayt tebna ɣef xemsa n yiferdisen: awraɣ, asɣar, aman, times akked wakal, yerna tesseqdac initen iqburen n Ccinwa. Yiwet n tbewwaṭ tameqqrant teṭṭef aṭas n tbewwaḍin timecṭaḥ, ihi asemmud-a yeshel i uḥraz akked usiweḍ. Yal tabewwaṭ tamecṭuḥt tezmer ad temdel tikkelt-nniḍen, ayen yettɛawanen ad tettwaseḍbeṭ lqedd n lqahwa ara yettwasqedcen. Tabzimt n beṛṛa tettwasiggez ɣef lkaɣeḍ yettwaɣummen, ma d tibewwaḍin timecṭaḥ xedment-ent s upulipṛupilan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Freeze Dried Asemsel n Lqahwa d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Freeze Dried Asemsel n Lqahwa ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Tigejdiwin & Akemmus: Diameter 95mm
Height 130mm
Tibzimin: Ingenious, Quality, Fashion
Tasnakta n Ufares: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Asewḥel n Usnulfu: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Anadi: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Aseḥbiber: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Tanzagt n Usenfar: The project started in Shanghai in November 2020 and ended in May 2021.
Tanila n Umahil: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.