Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit sɣur Blackandgold Shanghai d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2022
Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit
Amsaɣ: Yili Group
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #134253Afeṣṣel
Ɣef Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit
Aḍris n Tektabt: Plant Selected d asельект n uḍebbel i tejmilt n tissiyin ipwaxedmen s teɣzut. Taqbuct d takarust n PET yettwaɣummen s tafilm tarẓagt, s tuzzya n 60 mm, tallayt n 60 mm akked teɣzi n 177 mm. Azegzaw yettwasemres i tissit n ssuya, ma d bu yettwasemres i tissit n l-avwan. Isem n ufaris yettwaseflex s tira taglizit tameqqrant s wudem n graffiti, timeɣra n ssuya akked l-avwan n uwraɣ (dhab) ttwaseddayent ger isekkilen. Agilal ameqqran yettwaseflex s yiniyen i wakken ad d-yesken tafsut tazeggaɣt ɣef ufeggag n usaɣ. Ifadanen n ufaris ttwaseflexen ɣer wadda i wakken ad ɛlimen imsaɣen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Plant Selected Tawuri Tagejdant: Aḍebbel n Waman n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Tigejdiwin & Akemmus
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tibzimin
- Packaging, plant-based Beverage, plant milk, China
- Tasnakta n Ufares
- PET bottle covered with Matte film
- Asewḥel n Usnulfu
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Anadi
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Aseḥbiber
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Tanzagt n Usenfar
- The project started in September, 2020 and the product is launched in March, 2021
- Tanila n Umahil
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Ibrivan
- All photos and video credits to blackandgold Shanghai, 2022.
- Igmamen n Terbaɛt
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
