Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac sɣur Blackandgold Shanghai d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2022
Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac
Amsaɣ: Yili Group
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #134149Afeṣṣel
Ɣef Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac
Aḍris n tekti: Small Satine d aţţaqi i wugur n uɣi udbir ittwaxedmen i warrac. Asefti-agi isnerni tamarke n uɣi Satine, yeṭṭef llogo-ines akked yiniten-is imellalen d izegzawen. Aẓawan isem-is Small Satine yettban ɣef uḍebsi asdawan, yezga ɣef leḥcic ɣer tama n uzgar. Aḍebsi agejdani isken tafeggagt tazegrart n taddart n weɣ, yettwaru s uskar afessas yerna d asuf. Isem n ufaris yettwaru s uskar-tira yelhan i warrac, tamawt tamagit tayurmant tettwabeggen s wazal i imawlan. Adaxel n uţţaqi d akarṭun n uɣmis.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Small Satine Ttaɣult tagejdant: Aţţaqi n Uɣi n Warrac yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- Tigejdiwin & Akemmus
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - Tibzimin
- Packaging, milk, kid, China, organic
- Tasnakta n Ufares
- Inner pack: Tetra Pack
Box: paper - Asewḥel n Usnulfu
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- Anadi
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- Aseḥbiber
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- Tanzagt n Usenfar
- The project started in Feb, 2021 and the product is launched in June, 2021.
- Tanila n Umahil
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- Ibrivan
- All photos credits to blackandgold Shanghai, 2022.
- Igmamen n Terbaɛt
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Yettwaxellṣen
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