Science is O2 Adlis n uɣerbaz sɣur Jaehun Kim

Science is O2 Adlis n uɣerbaz sɣur Jaehun Kim d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Uselmed, Tallalt n Uselmed d Ugbur n Usileɣ.

DdhebAselmed· 2022

Science is O2 Adlis n uɣerbaz

sɣur Jaehun Kim

Amsaɣ: Visang

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Aselmed

112,134

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #131223

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Science is O2 Adlis n uɣerbaz

Science is O2 d tazrart n yidlisen n tussna n uɣerbaz i yinelmaden n uɣerbaz amenzu, alemmas d usnawi. Yal aɣlaf yesɛa tangalt QR s talɣa n tsarut i yettqeggnen ɣer yisallen ɣef udlis, ɣer usmenyif akked tvidyutin n tussna. Tingalin QR nniḍen ttwarsent ɣer yidis n yiferdisen igejdanen daxel n yidlisen, ttaǧǧant abrid ɣer tvidyutin n tirmitin akked yisteqsiyen nniḍen. Aɣlaf aḥdaydi, tunuɣin n epoxy akked usemmed areqqaq ad d-snulfun asemdu izeddigen yesɛan azal n kraḍ n tsektiwin. Tiɣmar ttwazzlent iwakken ad yili useqdec s tɣellist ugar, ma d yiseɣwan umḍinen ssiwḍen almad nnig n usebter yettwasiggzen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Science is O2 Adlis n uɣerbaz d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Science is O2 Adlis n uɣerbaz ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Tigejdiwin & Akemmus: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tibzimin: workbook, science, O2, QR Code
Tasnakta n Ufares: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Asewḥel n Usnulfu: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Anadi: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Aseḥbiber: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Tanzagt n Usenfar: Launched in Korea in September 2021
Tanila n Umahil: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Igmamen n Terbaɛt: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Imsuren n Tugniwin: Visang Creative Design Lab, 20121