The Treasure of Zbojniks Tabzimt n tqerɛet sɣur Sasha Sharavarau d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2022
The Treasure of Zbojniks Tabzimt n tqerɛet
sɣur Sasha Sharavarau
Amsaɣ: St. Nicolaus (client company); Zbojnicka (brand)
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #127368Afeṣṣel
Ɣef The Treasure of Zbojniks Tabzimt n tqerɛet
Agerruj n Zbojniks d afeṣṣel n tebzimt i yisemsemyen n tfakkiwin Zbojnicka. Zbojnicka s teslufakit tesɛa lmeɛna n wayen yellan n Zbojnik. Zbojniks llan d imakaren i yettekkan deg tgerwal mgal takrist, yerna medden umnen belli ffren igerrujen deg idurar n Slufakya. Tabzimt-a tesken-d isemsemyen am ugerruj n Zbojniks. Adrar n Velky Rozsutec yettwasken-d s ufella, ma d izulal islufakiyen n temnaḍin yemgaraden zzin-d i ufeṣṣel. Tugniwin s uɣanib n usemmer ttwasiggzent s sin yiniten ɣef lkaɣeḍ aḍelqem s yini n uɣenja s uḍṛis aleqqaq. Isem n ufaris yers-ed s uneqqec s wureɣ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
The Treasure of Zbojniks Tabzimt n tqerɛet d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. The Treasure of Zbojniks Tabzimt n tqerɛet ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
- Tigejdiwin & Akemmus
- The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
- Tibzimin
- packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
- Tasnakta n Ufares
- The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
- Asewḥel n Usnulfu
- The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
- Aseḥbiber
- People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
- Tanzagt n Usenfar
- The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
- Tanila n Umahil
- The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
- Igmamen n Terbaɛt
- Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus - Imsuren n Tugniwin
- Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
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