Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ sɣur Jimmy Chew

Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ sɣur Jimmy Chew d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2021

Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ

sɣur Jimmy Chew

Amsaɣ: Sogurt

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119936

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ

Sogurt With Love and All Things Good d asuneɣ n uḍebbu i tikwal n ujemmaḍ n yaourt. Ttwaseqdacen initen ifazen akken ad d-banen s wudem yeqreben, ifsusen d ucbiḥ deg tenfalit n tmarka. Tiwlafin yettwasersen fell-as sɛant lmeɛna n usemgired n wallalen ixataren i gellan deg yal aḍris yettwaxedmen s telqey. Tira, tugniwin d useglez ttwaxedmen akken ad d-banent talɣut n ufaris s wudem ibanen, iwakken ad tefru tegzert s wudem izeddigen. Aɣummu aplasṭik n uḍebbu aqbuṛ yettwabeddel s wa n uɣummu n ukaɣeḍ. Yal tikwal tesɛa 125 milliliṭr, tesɛa tehri n 74 milimitr.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Sogurt With Love and All Things Good Aḍebbu n Yaourt Ujemmaḍ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Tigejdiwin & Akemmus: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tibzimin: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Tasnakta n Ufares: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Asewḥel n Usnulfu: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Anadi: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Aseḥbiber: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Tanzagt n Usenfar: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Tanila n Umahil: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Igmamen n Terbaɛt: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Imsuren n Tugniwin: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.