Yamamotoyama Tamerka tamaynut i ufakus n utay sɣur Eisuke Tachikawa d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lplatin deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LplatinAkemmus· 2021
Yamamotoyama Tamerka tamaynut i ufakus n utay
sɣur Eisuke Tachikawa
Amsaɣ: Nosigner
Anerbaz n Tarbaḥt A' Design Award n Lplatin deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #119471Afeṣṣel
Ɣef Yamamotoyama Tamerka tamaynut i ufakus n utay
Yamamotoyama yella d yiwen seg ineggaren n utay iqbuṛen ugar n tewtigin deg Japun. D netta i d amezwaru i yezzuzen atay azegzaw akken i t-neẓra ass-a. S tikti n tuɣalin ɣer asigen n Edo, NOSIGNER uɛaden i usileɣ n yifakusen akken ad ḥeggben tudert n tedelsant taqburt n utay udiɣ ad tt-ɛeddin i zik-nni. Akken ad ten-ɣren d imiranen ma yella ḥeggben ajmil n tmerna n uzal aqbur, NOSIGNER sneflen initen d tsɣunt tiqburiyin n imuḍaf s ticraḍ timeẓyanin n Yamamotoyama akked uɣanib n tira n Edo.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lplatin
Yamamotoyama Tamerka tamaynut i ufakus n utay d amerbaḥ n Tarbaḥt A' Design Award n Lplatin, tagmat ɛlayen i yisnulfa yesɛan tmahilt ur nesɛi amgarad. Imerbaḥen n Lplatin ttbanen d timusniwin n tezmert n yimahilen-nsen. Yamamotoyama Tamerka tamaynut i ufakus n utay yesɛa tinawt tamaynut, tazmert d lqima ɛlayen, yerra ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Aseḥbiber
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Igmamen n Terbaɛt
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Imsuren n Tugniwin
- Photography: Sato Kunihiko
Yettwaxellṣen
Snirem Seld Designers.org
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