Evervess Soda Water Tawinest n Yeswan sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2021
Evervess Soda Water Tawinest n Yeswan
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design & Innovation
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #118789Afeṣṣel
Ɣef Evervess Soda Water Tawinest n Yeswan
Evervess Soda Water d asuneɣ n twinest i yiwet n tejmilt n yeswan izelwiyen d tonics. Tiddukla-yagi tesɛa qrib tmanyin iseggasen n uzray, syen tettwaseknu tesnilest tanamurt akken ad d-teffeɣ s wudem yeddukklen deg usuq acinwi. Asuneɣ aqbuṛ yella yeẓẓay yerna ițemmal ccna, daymi tettwasneflel twinest akken ad d-tessefham tifrat tafessast d tazizawt. Tignit tuɣzift s wallalen imellilen s wureɣ d teteal (aberkan d wazegzaw n legmam) tettwassken-d s uskasi wanda i d-tettwaskan tazzawit n waman, d azamul n tezmert, tfrat akked usnernu. Yeswan-agi zemren ad ttwaḥerken deg tiḥerkiwin (cocktails) neɣ ad ttwasew s wudem asuf.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Evervess Soda Water Tawinest n Yeswan d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Evervess Soda Water Tawinest n Yeswan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tibzimin
- Packaging, Beverage
- Aseḥbiber
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Igmamen n Terbaɛt
- PepsiCo Design & Innovation
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
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