Yoonly Timγri Tuzvirt sɣur Fanny De Bray d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2021
Yoonly Timγri Tuzvirt
sɣur Fanny De Bray
Amsaɣ: Made for you
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #109809Afeṣṣel
Ɣef Yoonly Timγri Tuzvirt
Yoonly d timγri tuzvirt i d-yettwaxedmen i yiwet n tmarka n usafar i d-ittqadamen tirmit i yimusnawen imecṭaḥ. Asekkil Y yemlal d yiwet n tenqit n tkarḍa, isformi-d ttiqma n usenker akked usens i d-yeddemen izen agejdan, senker tudert. Sin isekkilen O ttwaslin s wudem n unekcum ur nfeṭṭar, i d-yesbeggnen ixatiren ara yeqqimen s lebda. Adar n yal asekkil yetteddu ɣer uyeffus, ayen i d-yefkan i tcaxt tazwart tarusrit u lqiman iεawgen. Azegzaw amellal yesmekti-d agerruj akked igenni, ma d awraɣ yesmekti-d tafat n tafuyt akked laẓrur n umdan. Timγri tettwaheggi i wesnas s daxel n uziraz azelmaḍ akked wesnas asyaḍ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Yoonly Timγri Tuzvirt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Yoonly Timγri Tuzvirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Yoonly Timγri Tuzvirt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Tigejdiwin & Akemmus
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tibzimin
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Tasnakta n Ufares
- Logo
Business card
Letterhead paper
Envelope - Asewḥel n Usnulfu
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Anadi
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Aseḥbiber
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Tanzagt n Usenfar
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Tanila n Umahil
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Ibrivan
- Copyright Made for you
- Igmamen n Terbaɛt
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Imsuren n Tugniwin
- Copyright Made for you
Yettwaxellṣen
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