Jie Yi Couture Tamiẓɣit n Trademarka sɣur Yiwen Tu

Jie Yi Couture Tamiẓɣit n Trademarka sɣur Yiwen Tu d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2021

Jie Yi Couture Tamiẓɣit n Trademarka

sɣur Yiwen Tu

Amsaɣ: Jie Yi Couture Studio

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

9,986

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #109125

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jie Yi Couture Tamiẓɣit n Trademarka

Jie Yi Couture d tamiẓɣit n trademarka i d-yettwaxedmen i wexxam n ccbaḥa n tmeslayin (couture) yellan di Shanghai. Asekkil aciniwi Jie yebɣa ad yini ad yefru akked ad yebḍu, ma d Yi yebɣa ad yini yiwen, tadukli akked tuftin. Alugu yebna s tira tacinwit, ttwabeddel kra n iḥricen n isekkilen s tugniwin n tṣuret n uqemmuc (mannequin) akked tqecwalin. Isuraf n usali n lqaleb i d-ttbanen d anagraw agejdan n uẓawan, ass n izirig-nsen, tikelbudin-nsen akked tsuqilin-nsen skanen-d aẓawan aqbur s teɣmiwin. Tamiẓɣit-agi tettwasseqdac ɣef useḥbas s waṭas n tiddiwin. Aḥasab-agi issawel-d ɣer tazmert n uxeddim akked uqeddac n usebged usqamu.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Jie Yi Couture Tamiẓɣit n Trademarka d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Jie Yi Couture Tamiẓɣit n Trademarka ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Tigejdiwin & Akemmus: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tibzimin: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tasnakta n Ufares: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Asewḥel n Usnulfu: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Anadi: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Aseḥbiber: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Tanzagt n Usenfar: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Tanila n Umahil: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Igmamen n Terbaɛt: Independent
Imsuren n Tugniwin: Yiwen Tu, 2020