Chic HK 2020 Tawuri Talxenṭit n Umahil n Tudert sɣur Hong Kong Trade Development Council d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Tedyant d Uneḍru.
UzzalTadyant· 2021
Chic HK 2020 Tawuri Talxenṭit n Umahil n Tudert
sɣur Hong Kong Trade Development Council
Amsaɣ: Hong Kong Trade Development Council
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tadyant
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #106403Afeṣṣel
Ɣef Chic HK 2020 Tawuri Talxenṭit n Umahil n Tudert
Chic HK 2020 d tawuri n usnas n unamek n tudert i d-yekka deg Guangzhou, Tacinwat. Tawuri-agi tseddu i 80 n tkebbaniyin n Hong Kong ad snernint tamusni-nsent ɣef ugama, akked tuqqna n uḥulfu n imsaɣen deg usuqel n Wadda n Tcinwa. Tasnukyest tarezzumant tesnamlay isekkilen ancinwan aqdim akked win yeznuzlen akken ad d-tsers taɣra tamaynut i uzwel n tewuri. Ttwarnan-d tlata n yiniten agejdanen ɣef igzumen, ttwaseqdacen akken ad d-cerken idiwenniyen n tmahil n tudert imgaraden. Tazrawt-agi tessawḍ 9000 n imitren agejdan sennig snat n tsuraf, tedum ci n wussan. Tawlaft tameqqrant ɣef wudem asejday akked ugilal n usalam n telqey n 3D beddun-d i inebgawen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Chic HK 2020 Tawuri Talxenṭit n Umahil n Tudert d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chic HK 2020 Tawuri Talxenṭit n Umahil n Tudert ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
- Tigejdiwin & Akemmus
- The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
- Tibzimin
- Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
- Tasnakta n Ufares
- The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
- Asewḥel n Usnulfu
- The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
- Anadi
- After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
- Aseḥbiber
- Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
- Tanzagt n Usenfar
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
- Tanila n Umahil
- The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
- Ibrivan
- Copyrights belong to Hong Kong Trade Development Council, 2020
- Igmamen n Terbaɛt
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung - Imsuren n Tugniwin
- Hong Kong Trade Development Council
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
