Alpha Series Amaẓun sɣur Mert Ali Bukulmez

Alpha Series Amaẓun sɣur Mert Ali Bukulmez d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ljimal, Anekdu Udmawan d Ifarisen n Uzeyyeḍ.

UzzalAfaris n Uzeyyeḍ· 2020

Alpha Series Amaẓun

sɣur Mert Ali Bukulmez

Amsaɣ: Arçelik A.Ş

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Afaris n Uzeyyeḍ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #103033

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Alpha Series Amaẓun

Taggayt Alpha d amaẓun aweẓlan d azgen-aɣelnaw yezemmren ad yesselkem tiwuriwin tigejdanin n usenfi n wudem. Daɣen d afaris i d-yettmuddin tifrayin n tṣeḥḥit s uselkem amaynut yettumzizden d tcemmant tacebbḥant. Taferrurt, taminimalist akked tmusni tamaẓlant yettumzizden d taddart tafessast i useqdac ttbanan iḍarren n usenfar-a. Tarmit tamezlayt n useqdac d tasarut. Imaččaqen zemren ad ttwakksen s wudem afessas ɣef umaẓun ad ttwasersen ɣer lqism n uḥraz. Teɣmart tettwabna i uččur n umaẓun d usizdig n yimaččaqen s tallalt n tafat UV deg lqism n uḥraz.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Alpha Series Amaẓun d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Alpha Series Amaẓun ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Tigejdiwin & Akemmus: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tibzimin: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Tasnakta n Ufares: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Asewḥel n Usnulfu: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Anadi: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Aseḥbiber: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Tanzagt n Usenfar: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Tanila n Umahil: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Ibrivan: Copyrights belong to Arcelik Group, 2019