Chu Cellar Aţaɣ n Uzedwan n Ccrab sɣur Yong Wu

Chu Cellar Aţaɣ n Uzedwan n Ccrab sɣur Yong Wu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2020

Chu Cellar Aţaɣ n Uzedwan n Ccrab

sɣur Yong Wu

Amsaɣ: Shenzhen everbright creative packaging design co. LTD

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

14,786

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #100741

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Chu Cellar Aţaɣ n Uzedwan n Ccrab

Chu Cellar d asuneɣ n uzedwan i yiwen n ccrab i d-yettwaxedmen di Hubei, Ccinwa. Taqarabt-a tettwaxdem s ccinu, tafukant-is tettqelled tabburt n ijgugan iɛeggalen, d agerruj adelsan n tgeldit taqburt n Chu. Tamachahut ɣef tqarabt tettwaxdem s ubelleɛ uldi, ma d asenduq yettwaxdem s wesɣar. Izirigen yeffɣen d wid yedrusen ɣef wudem-is ssenqasen si tegnit n uzegzu deg wakud n tuzzya. Adegg n usenduq yettwakel amzun d amḍiq n wesken, ihi taqarabt tilemt tezmer aţ-tettwaḥrez d rray n usedwal. Iswi d asɛeddi n umezruy akked yidles n tmurt n usebbaɣ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Chu Cellar Aţaɣ n Uzedwan n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Chu Cellar Aţaɣ n Uzedwan n Ccrab ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Chu Cellar Aţaɣ n Uzedwan n Ccrab yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Tigejdiwin & Akemmus: 170 (L) x130(D) x 320 (H)
Tibzimin: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Tasnakta n Ufares: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Asewḥel n Usnulfu: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Anadi: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Aseḥbiber: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Tanzagt n Usenfar: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Tanila n Umahil: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Igmamen n Terbaɛt: The designer：fuyu yang
The designer：yong wu