Pure Green Timeẓrit Tabuhlant sɣur Xinqi Liu d anerbaz yettwaqadren meqqren n 2020 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
UzzalUnuɣ· 2020
Pure Green Timeẓrit Tabuhlant
sɣur Xinqi Liu
Amsaɣ: MET Creative Brand
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #100488Afeṣṣel
Ɣef Pure Green Timeẓrit Tabuhlant
Pure Green d timeẓrit tabuhlant i yiwen ubrid n uɛebbuḍ n hotpot deg temdint n Chongqing. Ini azegzaw n ufelfel ajdid n hotpot yettwaseqdac d ini n tmarka, deg umgirred akked ini azuggaɣ i yellan d amagnu deg tsuq tadigant. Tugna n uxeddim ara yettusemman Mobee tesbedd talɣa tagejdant n timeẓrit. Mobee tesdukel taɣawsa taḥerfit s useglem asertay akked useglem n uzunuɣ (négatif) s ṣṣlib. Iṭumas n Mahjong ttɛiwaḍen anaw n wudem akken ad d-ssufɣen tilelli, lsser akked tudert. Iseklan n tmarka ttwasemres deg waṭas n tergalin d yimeẓẓuɣen, s wumur ad d-qeṛben tamarka ɣer yimseqdacen imecṭaḥ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Pure Green Timeẓrit Tabuhlant d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Pure Green Timeẓrit Tabuhlant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
- Tigejdiwin & Akemmus
- The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
- Tibzimin
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
- Tasnakta n Ufares
- The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
- Asewḥel n Usnulfu
- The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
- Anadi
- In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
- Aseḥbiber
- The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
- Tanzagt n Usenfar
- The project started in July 2019 in Chongqing and finished in December in Chongqing.
- Tanila n Umahil
- Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
- Ibrivan
- Copyrights belong to Xinqi Liu, 2019.
- Igmamen n Terbaɛt
- Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang - Imsuren n Tugniwin
- Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.
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