Winetime Seafood Kemasan dening Olga Takhtarova

Karya Winetime Seafood Kemasan dening Olga Takhtarova minangka pemenang sing diajeni banget saka A' Design Award Platinum 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PlatinumBungkusan· 2020

Winetime Seafood Kemasan

dening Olga Takhtarova

Klien: Sot B&d

Pemenang A' Design Award Platinum ing Kategori Bungkusan

988,506

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #92361

Jelajahi Luwih Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Winetime Seafood Kemasan

Desain kemasan kanggo seri Winetime Seafood kudu nuduhake kesegaran lan keandalan produk, mesthine beda saka pesaing, bisa dadi harmoni lan dingerteni. Werna sing digunakake (biru, putih lan oranye) nggawe kontras, nandheske unsur penting lan nggambarake posisi merek. Konsep unik tunggal sing dikembangake beda karo produsen liyane. Strategi informasi visual ndadekake bisa ngenali macem-macem produk saka seri kasebut, lan panggunaan ilustrasi tinimbang foto nggawe kemasan luwih menarik.

Pangakuan

Babagan A' Design Award Platinum

Winetime Seafood Kemasan menang A' Design Award Platinum, pangenalan sing prestisius banget sing diparingake marang desain sing pancen luar biasa, elegan lan megah. Pemenang Platinum iku keajaiban ciptaan, bukti wates kreativitas intelektual, lan nuduhake profesionalisme tanpa tandhing lan kejeniusan para desainer. Desain-desain iki dikarepake dadi karya sing paling kondhang sing nemtokake estetika sawijining jaman, nyumbang marang kesejahteraan masyarakat lan nyurung maju wates seni, sains, desain lan teknologi. Winetime Seafood Kemasan nuduhake tingkat kaunggulan sing ngluwihi wates lan tanpa ragu ndadekake donya panggonan sing luwih apik kanthi ciri-cirine sing nguntungake lan aji. Winetime Seafood Kemasan iku karya pemenang A' Design Award Platinum sing nggugah kekarepan, menehi inspirasi, nyenengake lan nuwuhake bungah gedhe.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Ukuran & Kemasan: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Tag: seafood, fish, frozen food, packaging, branding
Teknologi Produksi: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Tantangan Desain: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Riset: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inspirasi: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Durasi Proyek: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Alur Operasi: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Kredit Gambar: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com