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Hong Kong Houseware Fair 2019 Instalasi Acara dening Hong Kong Trade Development Council

Karya Hong Kong Houseware Fair 2019 Instalasi Acara dening Hong Kong Trade Development Council minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Adicara lan Kelakon.


PerakAdicara· 2020

Hong Kong Houseware Fair 2019 Instalasi Acara

dening Hong Kong Trade Development Council

Klien: Hong Kong Trade Development Council

Pemenang A' Design Award Perak ing Kategori Adicara

56,680

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #90060

Warna

Desaine

Babagan Hong Kong Houseware Fair 2019 Instalasi Acara

Hong Kong Houseware Fair 2019 yaiku desain acara sing digawe kanggo pameran dagang sing dianakaké ing Hong Kong Convention and Exhibition Centre. Desain iki nyakup telung wilayah: instalasi pambagya ing foyer lawang mlebu, panataning lawang mlebu kanggo bale pameran, lan tampilan ramalan tren sing kapisah. Instalasi pambagya iki ukurané 30 meter pesagi kanthi dhuwur 5 meter lan kalebu layar LED gedhé. Bahan-bahané kalebu sistem aluminium sing bisa dienggo manèh, lampu strip LED, panel akrilik lan karpet sing bisa terurai sacara biologis. Warna lan wangun sing dijupuk saka laporan tren industri nyambungaké telung wilayah kasebut.

Pangakuan

Babagan A' Design Award Perak

Hong Kong Houseware Fair 2019 Instalasi Acara menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hong Kong Houseware Fair 2019 Instalasi Acara dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hong Kong Houseware Fair 2019 Instalasi Acara iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Ukuran & Kemasan
The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tag
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Teknologi Produksi
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Tantangan Desain
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Riset
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspirasi
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Durasi Proyek
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Alur Operasi
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.

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