Mi Band 3 Kemasan Sport Band dening Xiaomi

Karya Mi Band 3 Kemasan Sport Band dening Xiaomi minangka pemenang sing diajeni banget saka A' Design Award Perak 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Mi Band 3 Kemasan Sport Band

dening Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Perak ing Kategori Bungkusan

26,001

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #90017

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mi Band 3 Kemasan Sport Band

Mi Band 3 iku desain kemasan kanggo sport band. Kemasan iki nggunakake angka 3 kang prasaja minangka titik visual utama, dikupengi pola kang kaideni saka lintasan atletik. Pola iki ambabar ing sakabehe kothak lan ngandharake obahing olahraga liwat garis-garis kang prasaja. Kothak iki dipotong die-cut lan dilempit saka kertas, kanthi dhuwure 108 milimeter, dawane 75 milimeter, lan ambane 32 milimeter. Warna kang beda nandhani versi kang beda. Seri iki nggunakake desain kang seragam supaya tetep katon ing rak-rak toko.

Pangakuan

Babagan A' Design Award Perak

Mi Band 3 Kemasan Sport Band menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Mi Band 3 Kemasan Sport Band dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Mi Band 3 Kemasan Sport Band iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Ukuran & Kemasan: dimension
height 108, Length 75, width 32mm
Tag: Sport, band, electronic, packaging, colorful
Teknologi Produksi: material: Paper
Structure: paper die cut and fold to box.
Tantangan Desain: For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
Riset: Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasi: Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
Durasi Proyek: The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
Alur Operasi: In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
Paten: Copyrights belong to Xiaomi Inc, 2019
Anggota Tim: Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge