Ningxiahong Rock Painting Bronze Script Botol Minuman Keras dening Sunkiss Design Team

Karya Ningxiahong Rock Painting Bronze Script Botol Minuman Keras dening Sunkiss Design Team minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

dening Sunkiss Design Team

Klien: The Ningxiahong Wolfberry Liquor

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

28,324

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89802

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ningxiahong Rock Painting Bronze Script Botol Minuman Keras

Lukisan saka Pagunungan Helan minangka wakil budaya Cina lan warisan budaya sing misuwur ing Ningxia, dene skrip tembaga kasebut saka wira tembaga. Pramila, Desainer gabungke loro unsur perwakilan kasebut minangka simbol inti identitas budaya saka desain paket saka botol, lan nggabungake produk iki karo budaya tradisional Tiongkok kanggo nambah identitas budaya para konsumen paling dhuwur karo produk iki.

Pangakuan

Babagan A' Design Award Perunggu

Ningxiahong Rock Painting Bronze Script Botol Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ningxiahong Rock Painting Bronze Script Botol Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Ukuran & Kemasan: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Tag: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Teknologi Produksi: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Tantangan Desain: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Riset: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspirasi: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Durasi Proyek: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Alur Operasi: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Anggota Tim: Design Leader: Zhou Hong; Design Director: Wu Changzhi