Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dening Xiaomi

Karya Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dening Xiaomi minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2020

Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

dening Xiaomi

Klien: Xiaomi

Pemenang A' Design Award Wesi ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #89167

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset

Teks Buku: Mi Sports Bluetooth Headset Mini iku kemasan sing digawe kanggo headset Bluetooth olahraga. Bagean ngarep kemasan mung nampilake earpiece lan controller, dene kabel tetep didhelikake. Baki PET ing njero nyekel headset supaya tetep ing panggonane, lan tutup kertas mbentuk cangkang njaba. Yen diamati saka kadohan, rong earpiece katon kaya mripat lan controller katon kaya cangkem. Warna tambahan lan detail cithakan ngowahi saben kemasan dadi rai emoji kanthi ekspresi sing beda-beda. Desain iki ditujokake kanggo narik kawigaten pembeli enom kanthi biaya produksi sing murah.

Pangakuan

Babagan A' Design Award Wesi

Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mi Sports Bluetooth Headset Mini Fungsi Utama: Kemasan Headset diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
Ukuran & Kemasan: dimension height 79mm, Length 110mm, width 28mm
Tag: Handset, electronic, emoji, packaging, colorful
Teknologi Produksi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Tantangan Desain: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Riset: Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasi: In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
Durasi Proyek: The project started in April 2018 and finished in April 2019 in Beijing, China
Alur Operasi: Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
Paten: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song
Kredit Gambar: Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge