Iridescent Kemasan Teh dening Chieh Yu Chiang

Karya Iridescent Kemasan Teh dening Chieh Yu Chiang minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Iridescent Kemasan Teh

dening Chieh Yu Chiang

Klien: Pin Shiang Tea Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,584

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #88575

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Iridescent Kemasan Teh

Proyek iki nggabungake seni, gaya urip lan budaya sisih wétan lan kulon menyang gambar sing padha, nggunakake strok sikat tinta kanthi warna sing cetha lan macem-macem bahan lan metode percetakan. Kekuwatan jotosan sikat lan warna tinta nggambarake rasa tèh Taiwanese, warna sing terang lan film shimmering minangka sorotan sing paling dhuwur. Bayangan lan lampu, meh ora ana lan konsep utama saka desain iki. Kanggo ngrusak gambar stereotaip budaya teh, paket iki nggodha perspektif anyar lan desain kanggo ngenalake macem-macem generasi lan jagad.

Pangakuan

Babagan A' Design Award Perunggu

Iridescent Kemasan Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Iridescent Kemasan Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Iridescent Kemasan Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Ukuran & Kemasan: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tag: Iridescent, Tea, Art, Shadow, Light, Packaging design
Teknologi Produksi: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Tantangan Desain: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Riset: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspirasi: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Durasi Proyek: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Alur Operasi: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Anggota Tim: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Kredit Gambar: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao