Care for Mom to Be Kampanye Kesadaran Sosial dening Seyon Kim

Karya Care for Mom to Be Kampanye Kesadaran Sosial dening Seyon Kim minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2020 sing bergengsi ing Kategori Kompetisi Desain Sosial.

PerungguSosial· 2020

Care for Mom to Be Kampanye Kesadaran Sosial

dening Seyon Kim

Klien: Seyon Kim

Pemenang A' Design Award Perunggu ing Kategori Sosial

26,133

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #87971

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Care for Mom to Be Kampanye Kesadaran Sosial

Care for Mom To Be minangka kampanye kesadaran umum babagan kabutuhan wanita meteng sing lelungan. Kampanye iki njaluk para penumpang liyane kanggo menehi papan lungguh ing sepur utawa papan parkir mobil. Identitas visual iki thukul saka logo sing nggabungake wujud wong meteng karo wangun ati, nggambarake kekandhelan lan katresnan. Werna pastel anget saka campuran abang lan oranye digunakake minangka gantine werna sing biasane digandhengake karo kehamilan. Poster lan tiket subway sing dicithak nggawa logo iki ing stasiun-stasiun lan papan parkir.

Pangakuan

Babagan A' Design Award Perunggu

Care for Mom to Be Kampanye Kesadaran Sosial menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Care for Mom to Be Kampanye Kesadaran Sosial dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Care for Mom to Be Kampanye Kesadaran Sosial nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Ukuran & Kemasan: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tag: care, pregnant, awareness, campaign
Teknologi Produksi: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Tantangan Desain: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Riset: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Durasi Proyek: 3 weeks in New York City.
Alur Operasi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Anggota Tim: Seyon Kim
Kredit Gambar: Photographed by Seyon Kim