Karya Yau Sik San Desain Branding dening 1983Asia minangka pemenang sing diajeni banget saka A' Design Award Wesi 2020 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.
WesiGrafis· 2020
Yau Sik San Desain Branding
dening 1983Asia
Klien: 1983Asia
Pemenang A' Design Award Wesi ing Kategori Grafis
Pemenang Penghargaan Terverifikasi
Verifikasi Status Penghargaan kanggo #86955Desaine
Babagan Yau Sik San Desain Branding
Yau Sik San yaiku desain branding kang digawe kanggo merek panganan khas Guangdong. Identitas iki dibangun ing sekitar Dewa Kuliner, tokoh saka kapercayan Tionghoa kuna kang ana gandheng cenenge karo sandhangan, panganan, begja lan umur dawa. Kaligrafi Tionghoa digunakake kanggo jeneng merek supaya nuduhake karakter regional Guangdong. Kombinasi warna tradisional nyengkuyung gambaran visual iki. Kemasane digawe nganggo cithakan kertas khusus, UV, sulaman, cithakan reaktif lan cap panas. Tujuwane yaiku kanggo nampilake kwalitas panganan liwat crita budaya.
Pangakuan
Babagan A' Design Award Wesi
Yau Sik San Desain Branding menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Yau Sik San Desain Branding dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Yau Sik San Desain Branding diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.
Ing Mburi Desain
Kit Pers
Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.
- Sifat Unik
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Ukuran & Kemasan
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tag
- Package design, food, traditional culture, Asian design
- Teknologi Produksi
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Tantangan Desain
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Riset
- Chinese traditional culture
- Inspirasi
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Durasi Proyek
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Alur Operasi
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Paten
- 1983ASIA
- Anggota Tim
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Kredit Gambar
- 1983ASIA
Disponsori
Jelajahi Ngluwihi Designers.org
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Jelajahi Liyane
Desain Sing Gegayutan
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