Mirzam: Monsters Collection Kemasan Coklat dening Backbone Branding

Karya Mirzam: Monsters Collection Kemasan Coklat dening Backbone Branding minangka pemenang sing diajeni banget saka A' Design Award Emas 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

EmasBungkusan· 2021

Mirzam: Monsters Collection Kemasan Coklat

dening Backbone Branding

Klien: Backbone Branding

Pemenang A' Design Award Emas ing Kategori Bungkusan

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Babagan Mirzam: Monsters Collection Kemasan Coklat

Produsen coklat saka UAE (Dubai) mbutuhake merek kanggo coklat kacang-to-bar sing digawe tangan. Saka jeneng lan identitas kanggo desain produk lan packaging, tim ngrancang saben unsur karo crita narik watara kabèh konsep. Merek adhedhasar lelungan liwat Orient kuna ing sadawane rute lan jalur segara sing wis dilalekake wis digawe. Perjalanan saka negara siji menyang negara liyane, ketemu monsters lan karakter mitos. Desain kemasan minangka ilusi perjalanan antarane mitos lan kasunyatan.

Pangakuan

Babagan A' Design Award Emas

Mirzam: Monsters Collection Kemasan Coklat menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Mirzam: Monsters Collection Kemasan Coklat dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Mirzam: Monsters Collection Kemasan Coklat nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Ukuran & Kemasan: Width 31 mm x Depth 1 mm x Height 61 mm
Tag: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknologi Produksi: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Tantangan Desain: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Riset: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspirasi: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Durasi Proyek: January-September 2015, Yerevan, Armenia
Alur Operasi: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Paten: Copyrights belong to Mirzam Chocolate Makers
Anggota Tim: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Kredit Gambar: All Photo Credits to Bacbkone Branding