IGPizza Identitas Korporat dening Emanuele Grittini & Giuseppe Liuzzo

Karya IGPizza Identitas Korporat dening Emanuele Grittini & Giuseppe Liuzzo minangka pemenang sing diajeni banget saka A' Design Award Wesi 2018 sing bergengsi ing Kategori Kompetisi Desain Grafis, Ilustrasi lan Komunikasi Visual.

WesiGrafis· 2018

IGPizza Identitas Korporat

dening Emanuele Grittini & Giuseppe Liuzzo

Klien: IGPizza

Pemenang A' Design Award Wesi ing Kategori Grafis

11,164

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #65396

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan IGPizza Identitas Korporat

IGPizza minangka identitas korporat sing digawe kanggo merek pizza bungkus. Identitas iki adhedhasar pola sing dijupuk saka wangun-wangun sing katon ing pizza, lan pola-pola iki mbentuk tekstur sing digunakake ing sakabehe materi korporat lan tata letak titik penjualan. Karakter pizza sing mesem karo ilat sing dijulurake menehi merek iki kesan sing grapyak. Kemasan pizza dicithak nganggo teknik fleksografi, dene menu selebaran dicithak sablon nganggo werna Pantone. Grafis kemasan uga ngemot teks promosi lan informasi pemesenan. Identitas iki dikembangake bebarengan karo klien liwat perencanaan partisipatif.

Pangakuan

Babagan A' Design Award Wesi

IGPizza Identitas Korporat menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. IGPizza Identitas Korporat dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. IGPizza Identitas Korporat diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Ukuran & Kemasan: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tag: Friendly, pizza, food, colorful, funny
Teknologi Produksi: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Tantangan Desain: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Riset: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspirasi: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Durasi Proyek: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Alur Operasi: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Anggota Tim: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo